OneDreamRush

Onedreamrush, a series of 42 films by 42 directors lasting 42 seconds and inspired by dreams. Commissioned by vodka brand 42 Below, the program plays like an art house version of BMW Films with a list of participating directors that runs the gamut from avant-garde to art house to advertising.

(42 comes from the 42nd parallel where New Zealand is located. The spring water from the ground is said to be very pure and tasty and is used in the making of their vodka.)

Among them are Kenneth Anger, Jonas Mekas, David Lynch, Larry Clark, Harmony Korine, Lou Ye, Gaspar Noe, Asia Argento, Tadanobu Asano, James Franco, Leos Carax, Mike Figgis, Abel Ferrara, Cat Power, Ryan McGinley, Taika Watiti, Floria Sigismondi and Universal Everything's Matt Pyke.

Onedreamrush debuted in May at the Cannes Film Festival and in China at the National Film Museum in Beijing and is viewable online via the microsite 42x42.com.

Each director was given a budget of $10,000 to produce a film, the option to shoot in China through production partner the Beijing Film Studio and complete creative freedom to interpret the "how we dream" brief. Each director would also retain the rights to their film.

For his film Astarte, Michele Civetta cut together footage from the 1920s of a black magic mass with images of a modern ritualistic occult ceremony as "a traditional invocation of a goddess in terms of a magical dream."

For S/HE, Asia Argento created an abstract micro-documentary about a group of Brazilian transsexuals that hang out at the grocery store down the street from her house in suburban Rome.

OneDreamRush